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Organization and Management - BADM 360
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The
behavior of individuals and groups in a business organization. Analyzing
organizational systems and appropriate action with particular business
structures.
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Marketing
- BADM 370
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This course
introduces the student to the basic concepts and practices of modern
marketing. Topics include marketing and its linkages to business, consumer
behavior, marketing research, strategy and planning, product and pricing
decisions, distribution and promotion decisions, marketing management, and
evaluation and control aspects for both consumer and industrial goods.
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Consumer Behavior - BADM 475
Application
of behavioral science theories, concepts, methods, and research findings for
discussion-making by marketing manager. Topics related to marketing strategies
include: consumer demographic trends, lifestyles, information processing,
decision styles and shopping behaviors.
Marketing for E-commerce
- BADM 378
Considers
the theories and processes that guide the marketing of goods and services
electronically. Some of the course topics include the development of a web
presence, cyber laws and reaching the intended market segment.
Promotional Strategy - BADM
481
This course is a concentrated study of marketing
issues related to promotions and the creative aspects of the
advertising/communication process. Topics covered include
communication as an integral part of marketing, fundamentals of
communication, the marketing environment, and management of a
promotional strategy. Planning, implementation, evaluation and control
are discussed. Prerequisites: BADM 370
Merchandising -
BADM 371
The
process of selecting, buying, and pricing merchandise for resale to
the final consumer. Emphasis is on merchandising at the retail level.
Sales and Sales Management - BADM 474
- Principles and
techniques used in personal selling. Includes in-class sales presentation.
- DSU General Catalog: 1999-2000. Additional topics include the analysis of
structure and management of sales force personnel, as well as field sales
experience and utilization of Sales Contact Software.
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