Organization and Management - BADM 360

The behavior of individuals and groups in a business organization. Analyzing organizational systems and appropriate action with particular business structures. 

 

Marketing - BADM 370 

This course introduces the student to the basic concepts and practices of modern marketing. Topics include marketing and its linkages to business, consumer behavior, marketing research, strategy and planning, product and pricing decisions, distribution and promotion decisions, marketing management, and evaluation and control aspects for both consumer and industrial goods.  

 

Consumer Behavior - BADM 475

Application of behavioral science theories, concepts, methods, and research findings for discussion-making by marketing manager. Topics related to marketing strategies include: consumer demographic trends, lifestyles, information processing, decision styles and shopping behaviors.

Marketing for E-commerce - BADM 378

Considers the theories and processes that guide the marketing of goods and services electronically. Some of the course topics include the development of a web presence, cyber laws and reaching the intended market segment.

Promotional Strategy - BADM 481

  • This course is a concentrated study of marketing issues related to promotions and the creative aspects of the advertising/communication process. Topics covered include communication as an integral part of marketing, fundamentals of communication, the marketing environment, and management of a promotional strategy. Planning, implementation, evaluation and control are discussed. Prerequisites: BADM 370

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  • Merchandising - BADM 371
    The process of selecting, buying, and pricing merchandise for resale to the final consumer. Emphasis is on merchandising at the retail level.

     

    Sales and Sales Management - BADM 474

    Principles and techniques used in personal selling. Includes in-class sales presentation. - DSU General Catalog: 1999-2000. Additional topics include the analysis of structure and management of sales force personnel, as well as field sales experience and utilization of Sales Contact Software.

     

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    Send mail to deb.tech@dsu.edu with questions or comments.