
Dr. Deb Tech PhD/eCommerce

"Advertising may be described as the science of arresting human intelligence long enough to get money from it." - Stephen Leacock -

Integrated Advertising,
Promotion, and Marketing
Communications, 3/e

Clow • Baack

Publisher: Prentice Hall Copyright: 2007 Format: Paper; 544 pp

ISBN: 0-13-186622-2

Recommended Reading Positioning : The Battle for Your Mind By: Al Ries . Jack Trout . ISBN: 0071373586 DOI: 10.1036/0071373586 Pub. Date: December 13, 2000 Copyright: 2001 Product Line: McGraw-Hill

Misc. Class Presentations

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